On not raising your hand unless you have something to say (or, the opposite of blogging)
One of the unexpected side effects of moving this blog to WordPress was easy access to real-time statistics. I could tell, pretty quickly, whether a particular post or type of post was getting picked up or ignored. It’s seductive stuff — as anyone who has followed his or her book- or record-selling stats on Amazon knows so well. The bad part, aside from the time-wasting, is that the easy access to stats makes a blogger think too much about audience before posting. Blogs, I believe, are supposed to be about unvetted expression, capturing a moment, embracing the amateur and enthusiast in you even if you’re a professional writer in your real life. I intended to title one of my previous blogs “Quality over Quantity,” to celebrate that, but as old-timers know, I committed a typo and wound up titling that blog “Quantity over Quantity,” an unintentional joke too amusing to fix.
Now I’m not so sure. It’s 2008 and almost everyone has a blog (or has at least tried):
Is blogging getting old? Over the past two years, Twitter and Facebook status messages have emerged as media for distributing thoughts deemed too evanescent for a blog post. And now there are so many such services that aggregators such as FriendFeed and Ping.fm have emerged. More are coming. Nothing is so mundane that it can’t be shared immediately via many media. As Philip Greenspun’s blog puts it in its tagline: “A posting every day; an interesting idea every three month.”
I am a bit too enamored with my own ideas, as are many of us. As Jane said to me once and probably thought many more times, “Tell it to your blog.” The blogosphere is a wonderful place, but it’s one by definition full of noise. Although I value that noise and revel in it sometimes, I think too many of my posts are mostly noise, little signal.
Sometimes statistics reveal a truth. The two posts here that received, respectively, the most traffic and the most pointers in recent weeks were Barack Obama, Rolling Stone, and the secret of one great magazine cover and Neil Young and Crazy Horse: Twin “Hurricane”s in Rio. They’re two of the more substantive posts here from the past month. Neither post will change the world and both of ’em featured pointers to more interesting content elsewhere. But they both sought to do a bit more than point to something and say, “Cool.” So, as this blog trudges forward, I’ll stop posting just to post. If I have something interesting to offer, I’ll try to communicate it in a substantial and entertaining way. If I don’t, I’ll try to shut up.