Most confusing online form of the day, this time courtesy of Interop (an ongoing series)
As we’re preparing the fall relaunch of the MIT Sloan Management Review website, we’re thinking hard about how to make things easier for people trying to get around our site. (Indeed, I have a document on that very topic due for my boss tomorrow.) We’ve been looking closely at forms on other websites and I just came across this doozy:
This is as hostile a web form as I’ve seen lately. Checking the box unsubscribes you, except when it doesn’t … because there are two ways to unsubscribe. The sentence right above the “unsubscribe” button was written by someone who either (1) didn’t like English class in high school and still carries a grudge or (2) has been instructed to make the unsubscribe so confusing that plenty of people will stay on the list by accident.
But why should there be a form at all? Even better, as my colleague (and Wordle enthusiast) Sean Brown points out, wouldn’t it be better, when someone clicks on an “unsubscribe” link in an email, for that person to arrive at a page simply confirming that he or she has been unsubscribed? Do what your customer wants and get out of the way.