Jimmy Guterman's blog

media, technology, management, and the rest of it

Headline of the day [Because pessimism wasn’t working?]

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Ad Will Employ Optimism to Sell Coke (WSJ)

Update: They’ve changed the headline to the bland “Coca-Cola to Uncap ‘Open Happiness’ Campaign”

Written by guterman

January 14, 2009 at 11:29 am

Posted in headlines

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