Stephen Wolfram’s Excellent Adventure
The last freelance assignment I took before I joined Collective Next last year has just been published. It’s a profile of Stephen Wolfram for strategy+business, a magazine that was published by Booz and Company when I did the work and is now published by PwC. (Long print publishing cycles means your magazine might get bought out while your draft is in proofs.)
The idea behind the profile was to write about Wolfram not as a scientist, which has been done 10 zillion times, but as the idiosyncratic and very successful founder and CEO of an idiosyncratic and very successful company. I had a lot of room to riff on everything from Isaac Newton’s back-cover book-quote policy to what it’s like to run a company via the phone.
My only disappointment with the piece (which was edited, expertly, by Paul Michelman) is that it isn’t accompanied by this photograph, in which MacArthur Fellow and TED speaker Wolfram stands alongside former Guns N’ Roses guitarist Slash, who probably hasn’t read all 1,192 pages of A New Kind of Science: